diff --git a/lib/mix/tasks/wnh.staging_full_e2e.ex b/lib/mix/tasks/wnh.staging_full_e2e.ex
index 6f19f4d..d3dac13 100644
--- a/lib/mix/tasks/wnh.staging_full_e2e.ex
+++ b/lib/mix/tasks/wnh.staging_full_e2e.ex
@@ -10,6 +10,7 @@ defmodule Mix.Tasks.Wnh.StagingFullE2e do
   alias WhoNeedHelp.Catalog.{CategoryProposal, CategoryVote}
   alias WhoNeedHelp.Help.{Assignment, HelpRequest}
   alias WhoNeedHelp.Messaging.Message
+  alias WhoNeedHelp.Notifications.Notification
   alias WhoNeedHelp.Repo
   alias WhoNeedHelp.Tracking.{Position, TrackingSession}
 
@@ -149,6 +150,7 @@ defmodule Mix.Tasks.Wnh.StagingFullE2e do
 
     message_ids = ids(Message, :assignment_id, assignment_ids)
     tracking_session_ids = ids(TrackingSession, :assignment_id, assignment_ids)
+    notification_ids = ids(Notification, :user_id, user_ids)
 
     activity_ids = ids(Activity, :creator_id, user_ids)
     validate_activity_membership!(activity_ids, user_ids)
@@ -192,12 +194,13 @@ defmodule Mix.Tasks.Wnh.StagingFullE2e do
       signals: abuse_signal_ids
     })
 
-    job_ids = fixture_push_job_ids(user_ids)
+    job_ids = fixture_job_ids(user_ids, request_ids, notification_ids)
 
     {:ok, deleted} =
       Repo.transaction(fn ->
         %{
           push_jobs: delete_ids(Job, job_ids),
+          notifications: delete_ids(Notification, notification_ids),
           audit_events:
             AuditEvent
             |> where([event], event.actor_id in ^user_ids)
@@ -384,14 +387,15 @@ defmodule Mix.Tasks.Wnh.StagingFullE2e do
     end
   end
 
-  defp fixture_push_job_ids(user_ids) do
+  defp fixture_job_ids(user_ids, request_ids, notification_ids) do
     recipients = Enum.map(user_ids, &"user:#{&1}")
 
     Job
     |> where(
       [job],
-      job.worker == "WhoNeedHelp.Push.DeliveryWorker" and
-        fragment("?->>'recipient' = ANY(?)", job.args, ^recipients)
+      fragment("?->>'recipient' = ANY(?)", job.args, ^recipients) or
+        fragment("?->>'request_id' = ANY(?)", job.args, ^request_ids) or
+        fragment("?->>'notification_id' = ANY(?)", job.args, ^notification_ids)
     )
     |> select([job], job.id)
     |> Repo.all()
diff --git a/lib/who_need_help/help.ex b/lib/who_need_help/help.ex
index 63caa73..c8c5643 100644
--- a/lib/who_need_help/help.ex
+++ b/lib/who_need_help/help.ex
@@ -289,7 +289,13 @@ defmodule WhoNeedHelp.Help do
       end
 
     with {:ok, request} <- result do
-      _ = ProductAnalytics.increment("request.created", to_string(request.urgency))
+      _ =
+        ProductAnalytics.increment_for_user(
+          user,
+          "request.created",
+          to_string(request.urgency)
+        )
+
       broadcast({:request_created, get_request!(request.id)})
       {:ok, request}
     end
@@ -364,7 +370,7 @@ defmodule WhoNeedHelp.Help do
 
     case result do
       {:ok, assignment} ->
-        _ = ProductAnalytics.increment("request.accepted")
+        _ = ProductAnalytics.increment_for_user(helper, "request.accepted")
         request = get_request!(assignment.request_id)
         broadcast({:request_updated, request})
 
@@ -482,7 +488,11 @@ defmodule WhoNeedHelp.Help do
     |> case do
       {:ok, request} ->
         _ =
-          ProductAnalytics.increment("request.cancelled", to_string(request.cancellation_reason))
+          ProductAnalytics.increment_for_user(
+            user,
+            "request.cancelled",
+            to_string(request.cancellation_reason)
+          )
 
         WhoNeedHelp.Tracking.cleanup_finished_sessions()
         request = get_request!(request.id)
@@ -541,7 +551,7 @@ defmodule WhoNeedHelp.Help do
     |> after_transition()
     |> case do
       {:ok, _assignment} = result ->
-        _ = ProductAnalytics.increment("assignment.withdrawn")
+        _ = ProductAnalytics.increment_for_user(user, "assignment.withdrawn")
         WhoNeedHelp.Tracking.cleanup_finished_sessions()
         result
 
@@ -749,7 +759,7 @@ defmodule WhoNeedHelp.Help do
       :error -> {:error, :not_found}
     end
     |> after_transition()
-    |> record_assignment_metric(action)
+    |> record_assignment_metric(user, action)
   end
 
   defp maybe_complete(changeset, request) do
@@ -952,22 +962,26 @@ defmodule WhoNeedHelp.Help do
 
   defp maybe_notify_completion(_assignment, _request_id), do: {:ok, :not_completed}
 
-  defp record_assignment_metric({:ok, _assignment} = result, :start) do
-    _ = ProductAnalytics.increment("assignment.started")
+  defp record_assignment_metric({:ok, _assignment} = result, user, :start) do
+    _ = ProductAnalytics.increment_for_user(user, "assignment.started")
     result
   end
 
-  defp record_assignment_metric({:ok, _assignment} = result, :arrive) do
-    _ = ProductAnalytics.increment("assignment.arrived")
+  defp record_assignment_metric({:ok, _assignment} = result, user, :arrive) do
+    _ = ProductAnalytics.increment_for_user(user, "assignment.arrived")
     result
   end
 
-  defp record_assignment_metric({:ok, %Assignment{status: :completed}} = result, :confirm) do
-    _ = ProductAnalytics.increment("request.completed")
+  defp record_assignment_metric(
+         {:ok, %Assignment{status: :completed}} = result,
+         user,
+         :confirm
+       ) do
+    _ = ProductAnalytics.increment_for_user(user, "request.completed")
     result
   end
 
-  defp record_assignment_metric(result, _action), do: result
+  defp record_assignment_metric(result, _user, _action), do: result
 
   defp broadcast(event) do
     Phoenix.PubSub.broadcast(WhoNeedHelp.PubSub, @topic, event)
diff --git a/lib/who_need_help/notifications.ex b/lib/who_need_help/notifications.ex
index 6ee9f16..af5ea21 100644
--- a/lib/who_need_help/notifications.ex
+++ b/lib/who_need_help/notifications.ex
@@ -105,11 +105,12 @@ defmodule WhoNeedHelp.Notifications do
     :ok
   end
 
-  def notification_opened(%Scope{} = scope, notification_id) do
+  def notification_opened(%Scope{user: user} = scope, notification_id) do
     case mark_read(scope, notification_id) do
       {:ok, notification} = result ->
         _ =
-          WhoNeedHelp.ProductAnalytics.increment(
+          WhoNeedHelp.ProductAnalytics.increment_for_user(
+            user,
             "notification.opened",
             to_string(notification.kind)
           )
diff --git a/lib/who_need_help/product_analytics.ex b/lib/who_need_help/product_analytics.ex
index e9abd8f..c03fc08 100644
--- a/lib/who_need_help/product_analytics.ex
+++ b/lib/who_need_help/product_analytics.ex
@@ -31,6 +31,7 @@ defmodule WhoNeedHelp.ProductAnalytics do
   }
 
   @allowed_metrics Map.keys(@allowed_dimensions)
+  @synthetic_email_suffix "@example.invalid"
 
   def increment(metric, dimension \\ "all")
 
@@ -57,6 +58,18 @@ defmodule WhoNeedHelp.ProductAnalytics do
 
   def increment(_metric, _dimension), do: {:error, :invalid_metric}
 
+  def increment_for_user(user, metric, dimension \\ "all")
+
+  def increment_for_user(%{email: email}, metric, dimension) when is_binary(email) do
+    if synthetic_email?(email) do
+      {:ok, :synthetic_account_skipped}
+    else
+      increment(metric, dimension)
+    end
+  end
+
+  def increment_for_user(_user, _metric, _dimension), do: {:error, :invalid_user}
+
   def paginate(%Scope{user: user}, options \\ []) do
     if Accounts.moderator_authorized?(user) do
       limit = Pagination.limit(options)
@@ -75,6 +88,13 @@ defmodule WhoNeedHelp.ProductAnalytics do
 
   def allowed_metrics, do: @allowed_metrics
 
+  defp synthetic_email?(email) do
+    email
+    |> String.trim()
+    |> String.downcase()
+    |> String.ends_with?(@synthetic_email_suffix)
+  end
+
   defp before(query, nil), do: query
 
   defp before(query, {inserted_at, id}) do
diff --git a/lib/who_need_help_web/controllers/google_auth_controller.ex b/lib/who_need_help_web/controllers/google_auth_controller.ex
index 479a4df..dcc8d0e 100644
--- a/lib/who_need_help_web/controllers/google_auth_controller.ex
+++ b/lib/who_need_help_web/controllers/google_auth_controller.ex
@@ -98,7 +98,7 @@ defmodule WhoNeedHelpWeb.GoogleAuthController do
              "locale" => normalize_locale(params["locale"] || pending.locale),
              "terms_accepted" => true
            }) do
-      _ = ProductAnalytics.increment("account.registered", "google")
+      _ = ProductAnalytics.increment_for_user(user, "account.registered", "google")
 
       conn
       |> GoogleAuthPending.delete()
diff --git a/lib/who_need_help_web/controllers/user_registration_controller.ex b/lib/who_need_help_web/controllers/user_registration_controller.ex
index d3c22e6..f9f16dd 100644
--- a/lib/who_need_help_web/controllers/user_registration_controller.ex
+++ b/lib/who_need_help_web/controllers/user_registration_controller.ex
@@ -27,7 +27,7 @@ defmodule WhoNeedHelpWeb.UserRegistrationController do
          result <- Accounts.register_user(user_params) do
       case result do
         {:ok, user} ->
-          _ = ProductAnalytics.increment("account.registered", "email")
+          _ = ProductAnalytics.increment_for_user(user, "account.registered", "email")
           deliver_registration_instructions(conn, user)
           registration_response(conn)
 
diff --git a/test/who_need_help/product_analytics_test.exs b/test/who_need_help/product_analytics_test.exs
index 652fc41..d3d2246 100644
--- a/test/who_need_help/product_analytics_test.exs
+++ b/test/who_need_help/product_analytics_test.exs
@@ -31,4 +31,17 @@ defmodule WhoNeedHelp.ProductAnalyticsTest do
     assert [%DailyMetric{metric: "request.created", count: 2}] =
              ProductAnalytics.paginate(moderator).entries
   end
+
+  test "does not count actions from reserved synthetic fixture accounts" do
+    synthetic_user = %{email: "browser-run@example.invalid"}
+
+    assert {:ok, :synthetic_account_skipped} =
+             ProductAnalytics.increment_for_user(
+               synthetic_user,
+               "request.created",
+               "now"
+             )
+
+    refute Repo.get_by(DailyMetric, metric: "request.created", dimension: "now")
+  end
 end