diff --git a/android/app/src/main/AndroidManifest.xml b/android/app/src/main/AndroidManifest.xml
index c0e7148..07aeac4 100644
--- a/android/app/src/main/AndroidManifest.xml
+++ b/android/app/src/main/AndroidManifest.xml
@@ -11,9 +11,10 @@
         android:allowBackup="false"
         android:dataExtractionRules="@xml/data_extraction_rules"
         android:fullBackupContent="false"
-        android:icon="@drawable/ic_launcher"
+        android:icon="@mipmap/ic_launcher"
         android:label="@string/app_name"
         android:networkSecurityConfig="@xml/network_security_config"
+        android:roundIcon="@mipmap/ic_launcher"
         android:supportsRtl="true"
         android:theme="@style/Theme.WhoNeedHelp"
         android:usesCleartextTraffic="${usesCleartextTraffic}">
diff --git a/android/app/src/main/java/org/whoneedhelp/mobile/TrackingService.java b/android/app/src/main/java/org/whoneedhelp/mobile/TrackingService.java
index df90ae9..d4448c8 100644
--- a/android/app/src/main/java/org/whoneedhelp/mobile/TrackingService.java
+++ b/android/app/src/main/java/org/whoneedhelp/mobile/TrackingService.java
@@ -209,7 +209,7 @@ public final class TrackingService extends Service implements LocationListener {
             PendingIntent.FLAG_UPDATE_CURRENT | PendingIntent.FLAG_IMMUTABLE
         );
         Notification.Action stopAction = new Notification.Action.Builder(
-            Icon.createWithResource(this, R.drawable.ic_launcher),
+            Icon.createWithResource(this, R.drawable.ic_notification),
             getString(R.string.tracking_stop_action),
             stopPendingIntent
         ).build();
@@ -220,7 +220,7 @@ public final class TrackingService extends Service implements LocationListener {
                 : new Notification.Builder(this);
 
         return builder
-            .setSmallIcon(R.drawable.ic_launcher)
+            .setSmallIcon(R.drawable.ic_notification)
             .setContentTitle(title)
             .setContentText(text)
             .setContentIntent(openPendingIntent)
diff --git a/android/app/src/main/res/drawable/ic_launcher.xml b/android/app/src/main/res/drawable/ic_launcher.xml
deleted file mode 100644
index 2eacf1b..0000000
--- a/android/app/src/main/res/drawable/ic_launcher.xml
+++ /dev/null
@@ -1,13 +0,0 @@
-<?xml version="1.0" encoding="utf-8"?>
-<vector xmlns:android="http://schemas.android.com/apk/res/android"
-    android:width="108dp"
-    android:height="108dp"
-    android:viewportWidth="108"
-    android:viewportHeight="108">
-    <path
-        android:fillColor="#14532D"
-        android:pathData="M0,0h108v108h-108z" />
-    <path
-        android:fillColor="#FFFFFF"
-        android:pathData="M47,22h14v25h25v14h-25v25h-14v-25h-25v-14h25z" />
-</vector>
diff --git a/android/app/src/main/res/drawable/ic_launcher_foreground.xml b/android/app/src/main/res/drawable/ic_launcher_foreground.xml
new file mode 100644
index 0000000..7059cae
--- /dev/null
+++ b/android/app/src/main/res/drawable/ic_launcher_foreground.xml
@@ -0,0 +1,31 @@
+<?xml version="1.0" encoding="utf-8"?>
+<vector xmlns:android="http://schemas.android.com/apk/res/android"
+    android:width="108dp"
+    android:height="108dp"
+    android:viewportWidth="512"
+    android:viewportHeight="512">
+    <group
+        android:pivotX="256"
+        android:pivotY="256"
+        android:scaleX="0.62"
+        android:scaleY="0.62">
+        <path
+            android:fillColor="#047B68"
+            android:pathData="M256,12C122,12 22,112 22,236c0,117 96,207 234,270 138,-63 234,-153 234,-270C490,112 390,12 256,12Z" />
+        <path
+            android:fillColor="#B83B12"
+            android:pathData="M425,176c42,91 10,189 -57,250 -32,29 -70,56 -112,80V282c62,-11 123,-51 169,-106Z" />
+        <path
+            android:fillColor="#FFFFFF"
+            android:pathData="M256,55c-94,0 -171,53 -171,118 0,47 48,65 119,69 19,1 25,19 10,31 -17,13 -36,20 -53,26 -16,6 -18,26 -4,37 20,16 45,19 67,16l32,36 32,-36c22,3 47,0 67,-16 14,-11 12,-31 -4,-37 -17,-6 -36,-13 -53,-26 -15,-12 -9,-30 10,-31 71,-4 119,-22 119,-69 0,-65 -77,-118 -171,-118Z" />
+        <path
+            android:fillColor="#047B68"
+            android:pathData="M153,136a34,34 0,1 0,0 68a34,34 0,1 0,0 -68Z" />
+        <path
+            android:fillColor="#B83B12"
+            android:pathData="M359,136a34,34 0,1 0,0 68a34,34 0,1 0,0 -68Z" />
+        <path
+            android:fillColor="#B83B12"
+            android:pathData="M256,252c5,20 16,31 36,36 -20,5 -31,16 -36,36 -5,-20 -16,-31 -36,-36 20,-5 31,-16 36,-36Z" />
+    </group>
+</vector>
diff --git a/android/app/src/main/res/drawable/ic_launcher_monochrome.xml b/android/app/src/main/res/drawable/ic_launcher_monochrome.xml
new file mode 100644
index 0000000..0cf6a23
--- /dev/null
+++ b/android/app/src/main/res/drawable/ic_launcher_monochrome.xml
@@ -0,0 +1,20 @@
+<?xml version="1.0" encoding="utf-8"?>
+<vector xmlns:android="http://schemas.android.com/apk/res/android"
+    android:width="108dp"
+    android:height="108dp"
+    android:viewportWidth="512"
+    android:viewportHeight="512">
+    <group
+        android:pivotX="256"
+        android:pivotY="256"
+        android:scaleX="0.62"
+        android:scaleY="0.62">
+        <path
+            android:fillColor="#FFFFFF"
+            android:fillType="evenOdd"
+            android:pathData="M256,12C122,12 22,112 22,236c0,117 96,207 234,270 138,-63 234,-153 234,-270C490,112 390,12 256,12ZM256,55c-94,0 -171,53 -171,118 0,47 48,65 119,69 19,1 25,19 10,31 -17,13 -36,20 -53,26 -16,6 -18,26 -4,37 20,16 45,19 67,16l32,36 32,-36c22,3 47,0 67,-16 14,-11 12,-31 -4,-37 -17,-6 -36,-13 -53,-26 -15,-12 -9,-30 10,-31 71,-4 119,-22 119,-69 0,-65 -77,-118 -171,-118ZM153,136a34,34 0,1 0,0 68a34,34 0,1 0,0 -68ZM359,136a34,34 0,1 0,0 68a34,34 0,1 0,0 -68Z" />
+        <path
+            android:fillColor="#FFFFFF"
+            android:pathData="M256,252c5,20 16,31 36,36 -20,5 -31,16 -36,36 -5,-20 -16,-31 -36,-36 20,-5 31,-16 36,-36Z" />
+    </group>
+</vector>
diff --git a/android/app/src/main/res/drawable/ic_notification.xml b/android/app/src/main/res/drawable/ic_notification.xml
new file mode 100644
index 0000000..d06e595
--- /dev/null
+++ b/android/app/src/main/res/drawable/ic_notification.xml
@@ -0,0 +1,11 @@
+<?xml version="1.0" encoding="utf-8"?>
+<vector xmlns:android="http://schemas.android.com/apk/res/android"
+    android:width="24dp"
+    android:height="24dp"
+    android:viewportWidth="24"
+    android:viewportHeight="24">
+    <path
+        android:fillColor="#FFFFFFFF"
+        android:fillType="evenOdd"
+        android:pathData="M12,1.5C6.5,1.5 2.5,5.6 2.5,10.6c0,4.8 3.9,8.4 9.5,11.9 5.6,-3.5 9.5,-7.1 9.5,-11.9C21.5,5.6 17.5,1.5 12,1.5ZM8,6.7a1.5,1.5 0,1 0,0 3a1.5,1.5 0,1 0,0 -3ZM16,6.7a1.5,1.5 0,1 0,0 3a1.5,1.5 0,1 0,0 -3ZM12,10.5c0.3,1.1 0.9,1.7 2,2 -1.1,0.3 -1.7,0.9 -2,2 -0.3,-1.1 -0.9,-1.7 -2,-2 1.1,-0.3 1.7,-0.9 2,-2Z" />
+</vector>
diff --git a/android/app/src/main/res/mipmap-anydpi-v26/ic_launcher.xml b/android/app/src/main/res/mipmap-anydpi-v26/ic_launcher.xml
new file mode 100644
index 0000000..a8a8fa5
--- /dev/null
+++ b/android/app/src/main/res/mipmap-anydpi-v26/ic_launcher.xml
@@ -0,0 +1,5 @@
+<?xml version="1.0" encoding="utf-8"?>
+<adaptive-icon xmlns:android="http://schemas.android.com/apk/res/android">
+    <background android:drawable="@color/ic_launcher_background" />
+    <foreground android:drawable="@drawable/ic_launcher_foreground" />
+</adaptive-icon>
diff --git a/android/app/src/main/res/mipmap-anydpi-v33/ic_launcher.xml b/android/app/src/main/res/mipmap-anydpi-v33/ic_launcher.xml
new file mode 100644
index 0000000..c78bee3
--- /dev/null
+++ b/android/app/src/main/res/mipmap-anydpi-v33/ic_launcher.xml
@@ -0,0 +1,6 @@
+<?xml version="1.0" encoding="utf-8"?>
+<adaptive-icon xmlns:android="http://schemas.android.com/apk/res/android">
+    <background android:drawable="@color/ic_launcher_background" />
+    <foreground android:drawable="@drawable/ic_launcher_foreground" />
+    <monochrome android:drawable="@drawable/ic_launcher_monochrome" />
+</adaptive-icon>
diff --git a/android/app/src/main/res/mipmap-hdpi/ic_launcher.png b/android/app/src/main/res/mipmap-hdpi/ic_launcher.png
new file mode 100644
index 0000000..fac8c4b
Binary files /dev/null and b/android/app/src/main/res/mipmap-hdpi/ic_launcher.png differ
diff --git a/android/app/src/main/res/mipmap-mdpi/ic_launcher.png b/android/app/src/main/res/mipmap-mdpi/ic_launcher.png
new file mode 100644
index 0000000..675b20d
Binary files /dev/null and b/android/app/src/main/res/mipmap-mdpi/ic_launcher.png differ
diff --git a/android/app/src/main/res/mipmap-xhdpi/ic_launcher.png b/android/app/src/main/res/mipmap-xhdpi/ic_launcher.png
new file mode 100644
index 0000000..09a234f
Binary files /dev/null and b/android/app/src/main/res/mipmap-xhdpi/ic_launcher.png differ
diff --git a/android/app/src/main/res/mipmap-xxhdpi/ic_launcher.png b/android/app/src/main/res/mipmap-xxhdpi/ic_launcher.png
new file mode 100644
index 0000000..40d7e93
Binary files /dev/null and b/android/app/src/main/res/mipmap-xxhdpi/ic_launcher.png differ
diff --git a/android/app/src/main/res/mipmap-xxxhdpi/ic_launcher.png b/android/app/src/main/res/mipmap-xxxhdpi/ic_launcher.png
new file mode 100644
index 0000000..8a590c5
Binary files /dev/null and b/android/app/src/main/res/mipmap-xxxhdpi/ic_launcher.png differ
diff --git a/android/app/src/main/res/values/icon_colors.xml b/android/app/src/main/res/values/icon_colors.xml
new file mode 100644
index 0000000..7a26794
--- /dev/null
+++ b/android/app/src/main/res/values/icon_colors.xml
@@ -0,0 +1,4 @@
+<?xml version="1.0" encoding="utf-8"?>
+<resources>
+    <color name="ic_launcher_background">#F7F7F5</color>
+</resources>
diff --git a/android/store-assets/icon-512.png b/android/store-assets/icon-512.png
new file mode 100644
index 0000000..37748c1
Binary files /dev/null and b/android/store-assets/icon-512.png differ
diff --git a/lib/who_need_help_web/components/layouts.ex b/lib/who_need_help_web/components/layouts.ex
index 63436ae..15d3397 100644
--- a/lib/who_need_help_web/components/layouts.ex
+++ b/lib/who_need_help_web/components/layouts.ex
@@ -42,9 +42,13 @@ defmodule WhoNeedHelpWeb.Layouts do
           class="flex min-w-0 items-center gap-3"
           aria-label={gettext("Who Need Help home")}
         >
-          <span class="grid size-9 shrink-0 place-items-center rounded-xl bg-success text-xl text-success-content">
-            +
-          </span>
+          <img
+            src={~p"/images/logo.svg"}
+            width="36"
+            height="36"
+            alt=""
+            class="size-9 shrink-0"
+          />
           <span class="truncate font-black tracking-tight">Who Need Help</span>
         </a>
 
diff --git a/lib/who_need_help_web/components/layouts/root.html.heex b/lib/who_need_help_web/components/layouts/root.html.heex
index e40bd2a..16b8a47 100644
--- a/lib/who_need_help_web/components/layouts/root.html.heex
+++ b/lib/who_need_help_web/components/layouts/root.html.heex
@@ -9,9 +9,12 @@
     <meta name="viewport" content="width=device-width, initial-scale=1" />
     <meta name="csrf-token" content={get_csrf_token()} />
     <meta name="theme-color" content="#16a34a" />
+    <meta name="color-scheme" content="light dark" />
     <.live_title default="Who Need Help" suffix=" · Who Need Help" phx-no-format>{assigns[:page_title]}</.live_title>
     <link rel="manifest" href={~p"/manifest.webmanifest"} />
-    <link rel="icon" type="image/svg+xml" href={~p"/images/logo.svg"} />
+    <link rel="icon" type="image/svg+xml" sizes="any" href={~p"/images/logo.svg"} />
+    <link rel="icon" type="image/png" sizes="48x48" href={~p"/images/favicon-48.png"} />
+    <link rel="apple-touch-icon" sizes="180x180" href={~p"/images/apple-touch-icon.png"} />
     <link phx-track-static rel="stylesheet" href={~p"/assets/css/app.css"} />
     <script defer phx-track-static type="text/javascript" src={~p"/assets/js/app.js"}>
     </script>
diff --git a/priv/static/favicon.ico b/priv/static/favicon.ico
index 7f372bf..4fc13b0 100644
Binary files a/priv/static/favicon.ico and b/priv/static/favicon.ico differ
diff --git a/priv/static/images/app-icon-1024.png b/priv/static/images/app-icon-1024.png
new file mode 100644
index 0000000..c418d4e
Binary files /dev/null and b/priv/static/images/app-icon-1024.png differ
diff --git a/priv/static/images/apple-touch-icon.png b/priv/static/images/apple-touch-icon.png
new file mode 100644
index 0000000..39db815
Binary files /dev/null and b/priv/static/images/apple-touch-icon.png differ
diff --git a/priv/static/images/favicon-48.png b/priv/static/images/favicon-48.png
new file mode 100644
index 0000000..209bffe
Binary files /dev/null and b/priv/static/images/favicon-48.png differ
diff --git a/priv/static/images/logo-monochrome.svg b/priv/static/images/logo-monochrome.svg
new file mode 100644
index 0000000..1bf9d33
--- /dev/null
+++ b/priv/static/images/logo-monochrome.svg
@@ -0,0 +1,12 @@
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" role="img" aria-labelledby="title">
+  <title id="title">Who Need Help</title>
+  <path
+    fill="#000"
+    fill-rule="evenodd"
+    d="M256 12C122 12 22 112 22 236c0 117 96 207 234 270 138-63 234-153 234-270C490 112 390 12 256 12Zm0 43c-94 0-171 53-171 118 0 47 48 65 119 69 19 1 25 19 10 31-17 13-36 20-53 26-16 6-18 26-4 37 20 16 45 19 67 16l32 36 32-36c22 3 47 0 67-16 14-11 12-31-4-37-17-6-36-13-53-26-15-12-9-30 10-31 71-4 119-22 119-69 0-65-77-118-171-118Zm-103 81a34 34 0 1 0 0 68 34 34 0 0 0 0-68Zm206 0a34 34 0 1 0 0 68 34 34 0 0 0 0-68Z"
+  />
+  <path
+    fill="#000"
+    d="M256 252c5 20 16 31 36 36-20 5-31 16-36 36-5-20-16-31-36-36 20-5 31-16 36-36Z"
+  />
+</svg>
diff --git a/priv/static/images/logo.svg b/priv/static/images/logo.svg
index 9f26bab..431e3af 100644
--- a/priv/static/images/logo.svg
+++ b/priv/static/images/logo.svg
@@ -1,6 +1,21 @@
-<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 71 48" fill="currentColor" aria-hidden="true">
+<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" role="img" aria-labelledby="title">
+  <title id="title">Who Need Help</title>
   <path
-    d="m26.371 33.477-.552-.1c-3.92-.729-6.397-3.1-7.57-6.829-.733-2.324.597-4.035 3.035-4.148 1.995-.092 3.362 1.055 4.57 2.39 1.557 1.72 2.984 3.558 4.514 5.305 2.202 2.515 4.797 4.134 8.347 3.634 3.183-.448 5.958-1.725 8.371-3.828.363-.316.761-.592 1.144-.886l-.241-.284c-2.027.63-4.093.841-6.205.735-3.195-.16-6.24-.828-8.964-2.582-2.486-1.601-4.319-3.746-5.19-6.611-.704-2.315.736-3.934 3.135-3.6.948.133 1.746.56 2.463 1.165.583.493 1.143 1.015 1.738 1.493 2.8 2.25 6.712 2.375 10.265-.068-5.842-.026-9.817-3.24-13.308-7.313-1.366-1.594-2.7-3.216-4.095-4.785-2.698-3.036-5.692-5.71-9.79-6.623C12.8-.623 7.745.14 2.893 2.361 1.926 2.804.997 3.319 0 4.149c.494 0 .763.006 1.032 0 2.446-.064 4.28 1.023 5.602 3.024.962 1.457 1.415 3.104 1.761 4.798.513 2.515.247 5.078.544 7.605.761 6.494 4.08 11.026 10.26 13.346 2.267.852 4.591 1.135 7.172.555ZM10.751 3.852c-.976.246-1.756-.148-2.56-.962 1.377-.343 2.592-.476 3.897-.528-.107.848-.607 1.306-1.336 1.49Zm32.002 37.924c-.085-.626-.62-.901-1.04-1.228-1.857-1.446-4.03-1.958-6.333-2-1.375-.026-2.735-.128-4.031-.61-.595-.22-1.26-.505-1.244-1.272.015-.78.693-1 1.31-1.184.505-.15 1.026-.247 1.6-.382-1.46-.936-2.886-1.065-4.787-.3-2.993 1.202-5.943 1.06-8.926-.017-1.684-.608-3.179-1.563-4.735-2.408l-.077.057c1.29 2.115 3.034 3.817 5.004 5.271 3.793 2.8 7.936 4.471 12.784 3.73A66.714 66.714 0 0 1 37 40.877c1.98-.16 3.866.398 5.753.899Zm-9.14-30.345c-.105-.076-.206-.266-.42-.069 1.745 2.36 3.985 4.098 6.683 5.193 4.354 1.767 8.773 2.07 13.293.51 3.51-1.21 6.033-.028 7.343 3.38.19-3.955-2.137-6.837-5.843-7.401-2.084-.318-4.01.373-5.962.94-5.434 1.575-10.485.798-15.094-2.553Zm27.085 15.425c.708.059 1.416.123 2.124.185-1.6-1.405-3.55-1.517-5.523-1.404-3.003.17-5.167 1.903-7.14 3.972-1.739 1.824-3.31 3.87-5.903 4.604.043.078.054.117.066.117.35.005.699.021 1.047.005 3.768-.17 7.317-.965 10.14-3.7.89-.86 1.685-1.817 2.544-2.71.716-.746 1.584-1.159 2.645-1.07Zm-8.753-4.67c-2.812.246-5.254 1.409-7.548 2.943-1.766 1.18-3.654 1.738-5.776 1.37-.374-.066-.75-.114-1.124-.17l-.013.156c.135.07.265.151.405.207.354.14.702.308 1.07.395 4.083.971 7.992.474 11.516-1.803 2.221-1.435 4.521-1.707 7.013-1.336.252.038.503.083.756.107.234.022.479.255.795.003-2.179-1.574-4.526-2.096-7.094-1.872Zm-10.049-9.544c1.475.051 2.943-.142 4.486-1.059-.452.04-.643.04-.827.076-2.126.424-4.033-.04-5.733-1.383-.623-.493-1.257-.974-1.889-1.457-2.503-1.914-5.374-2.555-8.514-2.5.05.154.054.26.108.315 3.417 3.455 7.371 5.836 12.369 6.008Zm24.727 17.731c-2.114-2.097-4.952-2.367-7.578-.537 1.738.078 3.043.632 4.101 1.728a13 13 0 0 0 1.182 1.106c1.6 1.29 4.311 1.352 5.896.155-1.861-.726-1.861-.726-3.601-2.452Zm-21.058 16.06c-1.858-3.46-4.981-4.24-8.59-4.008a9.667 9.667 0 0 1 2.977 1.39c.84.586 1.547 1.311 2.243 2.055 1.38 1.473 3.534 2.376 4.962 2.07-.656-.412-1.238-.848-1.592-1.507Zl-.006.006-.036-.004.021.018.012.053Za.127.127 0 0 0 .015.043c.005.008.038 0 .058-.002Zl-.008.01.005.026.024.014Z"
-    fill="#FD4F00"
+    fill="#047B68"
+    d="M256 12C122 12 22 112 22 236c0 117 96 207 234 270 138-63 234-153 234-270C490 112 390 12 256 12Z"
+  />
+  <path
+    fill="#B83B12"
+    d="M425 176c42 91 10 189-57 250-32 29-70 56-112 80V282c62-11 123-51 169-106Z"
+  />
+  <path
+    fill="#FFF"
+    d="M256 55c-94 0-171 53-171 118 0 47 48 65 119 69 19 1 25 19 10 31-17 13-36 20-53 26-16 6-18 26-4 37 20 16 45 19 67 16l32 36 32-36c22 3 47 0 67-16 14-11 12-31-4-37-17-6-36-13-53-26-15-12-9-30 10-31 71-4 119-22 119-69 0-65-77-118-171-118Z"
+  />
+  <circle cx="153" cy="170" r="34" fill="#047B68" />
+  <circle cx="359" cy="170" r="34" fill="#B83B12" />
+  <path
+    fill="#B83B12"
+    d="M256 252c5 20 16 31 36 36-20 5-31 16-36 36-5-20-16-31-36-36 20-5 31-16 36-36Z"
   />
 </svg>
diff --git a/priv/static/images/pwa-192.png b/priv/static/images/pwa-192.png
new file mode 100644
index 0000000..52b40b0
Binary files /dev/null and b/priv/static/images/pwa-192.png differ
diff --git a/priv/static/images/pwa-512.png b/priv/static/images/pwa-512.png
new file mode 100644
index 0000000..d52792d
Binary files /dev/null and b/priv/static/images/pwa-512.png differ
diff --git a/priv/static/images/pwa-maskable-1024.png b/priv/static/images/pwa-maskable-1024.png
new file mode 100644
index 0000000..c418d4e
Binary files /dev/null and b/priv/static/images/pwa-maskable-1024.png differ
diff --git a/priv/static/images/pwa-maskable-512.png b/priv/static/images/pwa-maskable-512.png
new file mode 100644
index 0000000..37748c1
Binary files /dev/null and b/priv/static/images/pwa-maskable-512.png differ
diff --git a/priv/static/manifest.webmanifest b/priv/static/manifest.webmanifest
index dab88e7..128f3b1 100644
--- a/priv/static/manifest.webmanifest
+++ b/priv/static/manifest.webmanifest
@@ -3,16 +3,47 @@
   "short_name": "Who Need Help",
   "description": "Fast, local, voluntary mutual aid.",
   "start_url": "/",
+  "id": "/",
   "scope": "/",
   "display": "standalone",
   "background_color": "#ffffff",
-  "theme_color": "#16a34a",
+  "theme_color": "#047b68",
   "icons": [
     {
       "src": "/images/logo.svg",
       "sizes": "any",
       "type": "image/svg+xml",
-      "purpose": "any maskable"
+      "purpose": "any"
+    },
+    {
+      "src": "/images/pwa-192.png",
+      "sizes": "192x192",
+      "type": "image/png",
+      "purpose": "any"
+    },
+    {
+      "src": "/images/pwa-512.png",
+      "sizes": "512x512",
+      "type": "image/png",
+      "purpose": "any"
+    },
+    {
+      "src": "/images/pwa-maskable-512.png",
+      "sizes": "512x512",
+      "type": "image/png",
+      "purpose": "maskable"
+    },
+    {
+      "src": "/images/pwa-maskable-1024.png",
+      "sizes": "1024x1024",
+      "type": "image/png",
+      "purpose": "maskable"
+    },
+    {
+      "src": "/images/logo-monochrome.svg",
+      "sizes": "any",
+      "type": "image/svg+xml",
+      "purpose": "monochrome"
     }
   ]
 }
diff --git a/priv/static/sw.js b/priv/static/sw.js
index 384b1b2..23877d6 100644
--- a/priv/static/sw.js
+++ b/priv/static/sw.js
@@ -1,15 +1,23 @@
-const CACHE = "who-need-help-static-v1"
-const SHELL = ["/assets/css/app.css", "/assets/js/app.js", "/images/logo.svg"]
+const CACHE = "who-need-help-static-v2"
+const SHELL = [
+  "/assets/css/app.css",
+  "/assets/js/app.js",
+  "/images/logo.svg",
+  "/images/pwa-192.png",
+  "/images/pwa-512.png"
+]
 
 self.addEventListener("install", event => {
-  event.waitUntil(caches.open(CACHE).then(cache => cache.addAll(SHELL)))
+  event.waitUntil(
+    caches.open(CACHE).then(cache => cache.addAll(SHELL)).then(() => self.skipWaiting())
+  )
 })
 
 self.addEventListener("activate", event => {
   event.waitUntil(
     caches.keys().then(keys =>
       Promise.all(keys.filter(key => key !== CACHE).map(key => caches.delete(key)))
-    )
+    ).then(() => self.clients.claim())
   )
 })
 
diff --git a/scripts/generate-brand-assets.sh b/scripts/generate-brand-assets.sh
new file mode 100755
index 0000000..bac20ba
--- /dev/null
+++ b/scripts/generate-brand-assets.sh
@@ -0,0 +1,73 @@
+#!/usr/bin/env bash
+set -euo pipefail
+
+ROOT=$(cd "$(dirname "${BASH_SOURCE[0]}")/.." && pwd)
+SOURCE="$ROOT/priv/static/images/logo.svg"
+TMP_DIR=$(mktemp -d)
+
+cleanup() {
+  rm -rf "$TMP_DIR"
+}
+trap cleanup EXIT
+
+for command_name in inkscape magick; do
+  if ! command -v "$command_name" >/dev/null 2>&1; then
+    echo "Required command is unavailable: $command_name" >&2
+    exit 1
+  fi
+done
+
+render_square() {
+  local size=$1
+  local artwork_size=$2
+  local destination=$3
+
+  magick \
+    -size "${size}x${size}" \
+    xc:'#F7F7F5' \
+    \( "$TMP_DIR/mark-1024.png" -resize "${artwork_size}x${artwork_size}" \) \
+    -gravity center \
+    -composite \
+    -alpha on \
+    -depth 8 \
+    -strip \
+    "PNG32:$destination"
+}
+
+mkdir -p \
+  "$ROOT/android/store-assets" \
+  "$ROOT/android/app/src/main/res/mipmap-mdpi" \
+  "$ROOT/android/app/src/main/res/mipmap-hdpi" \
+  "$ROOT/android/app/src/main/res/mipmap-xhdpi" \
+  "$ROOT/android/app/src/main/res/mipmap-xxhdpi" \
+  "$ROOT/android/app/src/main/res/mipmap-xxxhdpi"
+
+inkscape \
+  "$SOURCE" \
+  --export-type=png \
+  --export-filename="$TMP_DIR/mark-1024.png" \
+  --export-width=1024 \
+  --export-height=1024
+
+magick "$TMP_DIR/mark-1024.png" -resize 48x48 -alpha on -depth 8 -strip \
+  "PNG32:$ROOT/priv/static/images/favicon-48.png"
+magick "$TMP_DIR/mark-1024.png" -resize 192x192 -alpha on -depth 8 -strip \
+  "PNG32:$ROOT/priv/static/images/pwa-192.png"
+magick "$TMP_DIR/mark-1024.png" -resize 512x512 -alpha on -depth 8 -strip \
+  "PNG32:$ROOT/priv/static/images/pwa-512.png"
+magick "$TMP_DIR/mark-1024.png" -define icon:auto-resize=48,32,16 \
+  "$ROOT/priv/static/favicon.ico"
+
+render_square 512 300 "$ROOT/priv/static/images/pwa-maskable-512.png"
+render_square 1024 600 "$ROOT/priv/static/images/pwa-maskable-1024.png"
+render_square 180 106 "$ROOT/priv/static/images/apple-touch-icon.png"
+render_square 1024 600 "$ROOT/priv/static/images/app-icon-1024.png"
+render_square 512 300 "$ROOT/android/store-assets/icon-512.png"
+
+render_square 48 28 "$ROOT/android/app/src/main/res/mipmap-mdpi/ic_launcher.png"
+render_square 72 42 "$ROOT/android/app/src/main/res/mipmap-hdpi/ic_launcher.png"
+render_square 96 56 "$ROOT/android/app/src/main/res/mipmap-xhdpi/ic_launcher.png"
+render_square 144 84 "$ROOT/android/app/src/main/res/mipmap-xxhdpi/ic_launcher.png"
+render_square 192 112 "$ROOT/android/app/src/main/res/mipmap-xxxhdpi/ic_launcher.png"
+
+echo "Generated web, PWA, store, and legacy Android brand assets from $SOURCE"
diff --git a/test/who_need_help_web/controllers/page_controller_test.exs b/test/who_need_help_web/controllers/page_controller_test.exs
index 77f844e..0b0f033 100644
--- a/test/who_need_help_web/controllers/page_controller_test.exs
+++ b/test/who_need_help_web/controllers/page_controller_test.exs
@@ -17,6 +17,15 @@ defmodule WhoNeedHelpWeb.PageControllerTest do
              1
 
     assert Enum.empty?(LazyHTML.query(document, "body > nav[aria-label='Account and language']"))
+
+    assert Enum.count(LazyHTML.query(document, "header img[src='/images/logo.svg'][alt='']")) == 1
+
+    assert Enum.count(LazyHTML.query(document, "head link[rel='icon'][href='/images/logo.svg']")) ==
+             1
+
+    assert Enum.count(
+             LazyHTML.query(document, "head link[rel='apple-touch-icon'][sizes='180x180']")
+           ) == 1
   end
 
   test "GET / selects Russian locale", %{conn: conn} do
@@ -40,11 +49,50 @@ defmodule WhoNeedHelpWeb.PageControllerTest do
 
   test "GET /manifest.webmanifest", %{conn: conn} do
     conn = get(conn, "/manifest.webmanifest")
-    assert response(conn, 200) =~ ~s("short_name": "Who Need Help")
+    manifest = conn |> response(200) |> JSON.decode!()
+
+    assert manifest["short_name"] == "Who Need Help"
+    assert manifest["id"] == "/"
+
+    assert Enum.any?(manifest["icons"], fn icon ->
+             icon["sizes"] == "192x192" and icon["purpose"] == "any"
+           end)
+
+    assert Enum.any?(manifest["icons"], fn icon ->
+             icon["sizes"] == "512x512" and icon["purpose"] == "any"
+           end)
+
+    assert Enum.any?(manifest["icons"], fn icon ->
+             icon["sizes"] == "1024x1024" and icon["purpose"] == "maskable"
+           end)
+
+    assert Enum.any?(manifest["icons"], fn icon ->
+             icon["type"] == "image/svg+xml" and icon["purpose"] == "monochrome"
+           end)
   end
 
   test "GET /sw.js", %{conn: conn} do
     conn = get(conn, "/sw.js")
-    assert response(conn, 200) =~ ~s(const CACHE = "who-need-help-static-v1")
+    body = response(conn, 200)
+
+    assert body =~ ~s(const CACHE = "who-need-help-static-v2")
+    assert body =~ "self.skipWaiting()"
+    assert body =~ "self.clients.claim()"
+  end
+
+  test "brand raster fallbacks are served", %{conn: conn} do
+    for path <- [
+          "/images/favicon-48.png",
+          "/images/pwa-192.png",
+          "/images/pwa-512.png",
+          "/images/pwa-maskable-512.png",
+          "/images/pwa-maskable-1024.png",
+          "/images/apple-touch-icon.png"
+        ] do
+      response = conn |> recycle() |> get(path)
+
+      assert response.status == 200
+      assert get_resp_header(response, "content-type") == ["image/png"]
+    end
   end
 end